Prices
Many applicants, having not been successful in getting their prefered domain name during the Sunrise phase or Landrush, have invested in acquiring it from the actual owner. A number of companies were willing to invest large amounts of money. The reasons for this are different. For high-quality generic eu domains, five-digit and even six-digit amounts are still paid often.
Realized prices for exclusive .eu domains
Source: https://www.domain-recht.de/domain-handel/domain-preise
While most buyers focused on economic interests, there were others who wanted to purchase the domain from prestige. Many interested parties were willing to invest a high amount for the domain they wanted, similarly to a customized car number plate. The two- and three-digit domains played a special role. They are still very popular. The reasons for this are manifold. Read more about it on www.kurze.eu, which informs about short domains specially!
